(New York, NY – November 2011) M2L regretfully announces that, effective immediately, it will no longer distribute Cassina products in the North American market. According to M2L president and founder, Michael Manes, “This decision was a difficult one to make. We have sold Cassina products for the past 20 years – primarily from our DC showroom in Cady’s Alley. We felt that the company’s recent production and distribution decisions have made it impossible to continue our relationship. At M2L, we are rigorously focused on genuine design. In order to make that guarantee to our clients, we are vigilant about the standards that we expect from the brands that we represent. In our opinion, Cassina’s recent move to outsource production undermines the value of the Made-in-Italy brand.”
M2L, which has never distributed Cassina in New York and Boston markets, will focus on the robust family of top-tier brands in its fresh and expansive product portfolio. In addition to industry leaders like Walter Knoll, Artifort, E15, Montis and Classicon, most recently M2L has signed on with Artek, Tecno and Galotti.
Manes continues, “Our mission is to look ahead and continue to work with partners that have the same level of commitment to excellence, transparency and iconic designs that have made M2L successful for the past twenty years.”
Founded in 1992, M2L distributes genuine modern design from Europe. M2L has introduced a myriad of iconic designers to the American market, that include: Josef Hoffmann, Eileen Grey, Alvo Aalto, Walter Gropius, Eero Aarino and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. M2L products can be seen on their website as well as their three showrooms: 135 Madison Ave., NYC 10016; 3334 Cady's Alley, Washington DC 20007; and 104 Boylston Street Boston, MA 02116. For more information, contact them at 800-319-8222 or visit www.m2l.com
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Media Contact: Chris Abbate/Kristin Coleman