Helps Exceed Fundraising Goal in Support of Charity
(New York, NY – September 13, 2012) M2L, a leading distributor of iconic, modern furnishings, is pleased to announce that its guest window at Housing Works – part of the organization's "Best of Fall" charity auctions – exceeded its fundraising goal by more than $1,000. Design lovers placed their bids on the online auction site shophousingworks.com – one coffee table received over 50 bids! – to get a great deal on the latest design icons for the home or office. M2L donated over $16,000 worth of products to benefit the non-profit organization, which were also on view at Housing Works' Columbus Avenue store window, designed by interior designer Jarret Yoshida. The sale closed to the public on September 11th.
According to Michael Manes, president of M2L, "We are so delighted that Housing Works exceeded its goals with the M2L Guest Window. We are indebted to Jarret for designing such a dramatic window and for giving us the opportunity to support Housing Works. We believe in its mission to help those that are homeless and have HIV/AIDS to find housing solutions that work."
- Items donated by M2L include: 2 Time armchairs in wood and wicker with upholstered seat in natural fabric designed by Tito Agnoli 22" w x 18" d x 33 1/2" high VALUE $1995 each
- 2 Winters night stands in white stained oak with 1 drawer and 1 shelf 15.7" x 15.7" a 19.6" high VALUE $1500 each
- 1 Circle dining table designed by Pierre Paulin 47 1/4" white laminate top and polished base 29.1" high VALUE $2211
- 4 Driade Objet Perdu chairs polished chrome with black woven seats designed by Philippe Starck VALUE $395 each
- 1 Baleri Tatino (ball) ottoman in Dakota Gold fabric designed by Denis Santachiara 19" in diameter x 17.1" high VALUE $525
- 1 Nueva Linea Lur AV unit in natural oak, 63" w x 21,75" deep x 16" high VALUE $2995
- 1 FIAM Jonkers Table VALUE $2,408
- 1 Orbis floor lamp designed by Herbert Schultes black reflector and base and chrome frame fully adjustable max bulb 50w/12v halogen (GY6,35 bulb) VALUE $1565
- 1 Flokati area rug in greige 86" x 112" VALUE $995
Housing Works is a healing community of people living with and affected by HIV/AIDS. Their mission is to end the dual crises of homelessness and AIDS through relentless advocacy, the provision of lifesaving services, and entrepreneurial businesses that sustain our efforts. For more information, visit www.housingworks.org, www.facebook.com/HousingWorksThrifts or http://twitter.com/HWthrifts
M2L + ARTIFORT PRESENT: PATRICK NORGUET AT ICFF 2012
A Special Exhibit Focused on Norguet’s Designs for Artifort
(New York, NY – May 2012) On the occasion of M2L’s 20th anniversary, it’s only fitting that the venerable furniture importer and distributor present an exhibition honoring another longstanding design icon: Patrick Norguet. Co-organized by Artifort and M2L, the ICFF booth (#2204) will feature a selection of furniture that the prolific French designer has created for the world-class Dutch furniture maker over the past 10 years. From colorful, sculptural seating to a lounge collection inspired by quantum physics, the exhibit reinforces M2L’s reputation as a vital resource for fresh, contemporary furniture from Europe.
Patrick Norguet is one of France’s most interesting contemporary designers. Pulling from his engineering background, he is passionate about materials, production tools and manufacturing processes as well as beautifully made things. After studying design at ENSCI in Paris, his career took off when he became responsible for the visual communication at Louis Vuitton. He has since designed over 60 products for 13 of the world’s leading manufacturers and has won numerous awards including the Red Dot Design Award in 2010.
Dear Friends and Clients of M2L,
I wanted to reach out to you to let you know that M2L is withdrawing from Cassina distribution.
In 1992 when I established M2L, my mission was to bring my concept of modern, genuine design to the architectural and interior professional. To represent leading edge brands whose mission was to compete in the design process at the highest level. The companies I select must be committed to consistently presenting fresh, modern, design, produced with the proper marriage of technology and fine hand craftsmanship. We are vigilant in maintaining the standards of our offerings… certifying percentage of production origin, and expecting our brands to avoid 'the process of sameness' by not distributing at a level that commoditizes their brands. M2L's A&D clients look to us as a leader… a distribution partner totally committed to added value. A brand that will not compromise the trust and expectations of our valued clients for short term gain.
I have always lived by the principal that the client decides who succeeds. A visit to our showrooms or website will underscore the excellence of our brand partners that include: Artek, Artifort, Walter Knoll, de sede, Montis, Galotti… the list goes on.
I want to especially thank the A&D community, as M2L begins our third decade in business, for recognizing our value to the process of design. It is with sadness that we withdraw from Cassina distribution but our success must always be based on our guiding principle of being a totally genuine company.
"Cassina is an unusual case because, differently from the other companies that are in a critical period and that were helped by the Regione Lombardia, is absolutely healthy and the 2010 was profitable", Gibelli said during the meeting ti discuss the planned move to Romania of some important production steps.
"I really don't understand the reasons of this decision, clearly motivated only by financials reasons, since in Romania there is absolutely no product culture and skilled craftsmanship, typical of Brianza".
"This move is a very critical choice, and I really hope that the Frau management will rethink about it as any financial benefit is risking to be offset by a loss of quality and, above all, by a loss of local labor".
"I invite everybody to make a deeper consideration, and I hope that Montezemolo, the largest shareholder of the group, who always put the "Made in Italy" as a staple of his entrepreneurial activity, will protect the prestige and the name of Cassina, because the move to Romania will surely damage its prestige".
Andrea Gibelli (the Vice President of Regione Lombardia) and Gianni Rossoni (the Director of the Education and Labor office of the Regione Lombardia)
Donates Limited Edition Orange Slice Chair to Benefit Boston’s Artistic Youth
(New York, NY – November 2011) M2L and Artists for Humanity have more in common than their ties to Beantown. For the past 20 years, each has been dedicated to creating new opportunities for the unknown and underserved. While M2L discovers Europe’s most talented designers and furniture makers and introduces them to the American market, Artists for Humanity provides mentoring and employment for the city’s underprivileged creative youth. In celebration of Artists for Humanity’s 20th anniversary, M2L is pleased to donate a limited edition Orange Slice chair by Artifort for the organization’s “Have a Seat” gala on November 11.
In 1960, famed French designer Pierre Paulin and Dutch furniture maker Artifort wrote design history with the launch of the Orange Slice (F437). Playful, light-hearted and, now, iconic, the chair has been a permanent feature of the Artifort collection for the past 50 years. To celebrate its success, Artifort created a special anniversary edition in two different fabrics and a chic pearl chrome frame. The fabrics (Anime and Woton) were handpicked from the collection of the renowned Swedish fabric manufacturer, Väveriet, and feature a black base with bold white graphic patterns.
Although the short production run of the special edition Orange Slice ended last April, M2L is donating this unique piece to Artists for Humanity for its 20th anniversary gala, benefit and auction. The chair will be included in an online auction leading up to the event on November 11, 2011. All proceeds raised from the 20th Anniversary Gala will establish the AFH Fund for the Future, enabling the company to empower more underserved youth.