M2L Announces 2010 Genuine Design Scholarship Competition
Teaching Tomorrow’s Design Leaders the Importance of Design Integrity
(New York – January 2010) For the past twenty years, M2L (www.m2lcollection.com) – a furniture importer and distributor specializing in European design – has been dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. In addition to promoting and protecting design authenticity through its sister site, GenuineDesign.com, M2L will also give away $8,500 in scholarships through the second annual Genuine Design Competition. Developed in conjunction with Ruth Lynford and New York Eleven, the competition, which launched in 2009 with winners from Cornell University, Pratt Institute and the New York School of Interior Design, was created to educate students about knockoffs and their harmful impact on the design industry. The 2010 Genuine Design Competition is now open to design students across the country.
Michael Manes, the founder of M2L, developed the Genuine Design campaign to serve as a design industry watchdog. According to Manes, “Intellectual property isn’t protected in the realm of furniture and design like it is in other industries.” Adding, “It is up to the next generation of designers to continue the fight for equal rights.” Whether informing consumers how to avoid fraud or teaching designers the difference between inspiration and imitation, M2L believes it all begins with education.
Fittingly, the 2010 M2L Genuine Design Competition is based around the concept of a Public Service Announcement. Students are asked to create a 1-3 minute video on the topic of genuine design and why furniture designers deserve the right to copyright and protect their work against knockoffs. Entrants must currently be enrolled as an undergraduate or graduate student at an accredited university in the U.S. and pursuing a degree in a design-related field. Additional background information and digital entry form are available on www.genuinedesign.com. The deadline for submission is March 5, 2010.
Student entries will be reviewed by a jury of top design journalists including: Sarah Rich, senior editor, Dwell; Laurel Petriello, web editor, Interior Design; Nicole Haddad, design editor, New York Spaces; and Karen Shalett, editor in chief, DC Modern Luxury. Judging will be based on originality, quality of content and impact of message. Four students will be selected to receive scholarships of $3500, $2500, $1500 and $1000, respectively. The winners will be announced at the end of March and honored at an event in M2L’s new Manhattan showroom. The winners’ videos will also be featured on the Genuine Design website and available for viewing in M2l’s three showrooms (Manhattan, DC and Boston).