Showcasing New Furniture Lines from M2L BRAND and Artifort
(New York, NY — May 2013) This weekend, M2L – a leading purveyor of fresh, modern designs from around the globe – will return to the ICFF (May 18-22) in a joint exhibit with one of Europe’s most innovative furniture manufacturers, Artifort. In Booth 2204, M2L will showcase a number of new releases from the Dutch manufacturer including two seating lines designed by Richard Hutten, which are available in the U.S. through M2L. The exhibit will also feature a credenza from M2L’s own line of exquisitely crafted cabinetry, M2L BRAND.
After launching last fall, M2L BRAND – a line of architectural cabinetry for executive and residential applications – will make its public debut at ICFF 2013 with the BRAND office Credenza. Designed by one of America’s foremost product designers, Manfred Petri, the collection includes elegant and finely crafted desks, credenzas, buffets and media consoles. The credenza is made of premium grade North American hardwood veneer and topped with satin black back painted glass, adding enormous functionality to a space while keeping it sleek and chic. Being modular and customizable in design, the credenza offers solutions for a wide range of needs.
Artifort’s literally iconic Apps line of seating will also make its U.S. debut. Richard Hutten’s first design for Artifort will be shown in both one-person (Apps 1.0) and two-person (Apps 2.0) versions, which take their form from the ubiquitous square icons of the virtual world. Smooth, timeless and comfortable, this tech-savvy series can be upholstered in any of Artifort’s colorful, high-quality fabrics. To complement the launch, Richard Hutten will participate in ICFF Talks on Sunday, May 19 from 3-4pm, sharing his opinion on the current state of design and speaking about his products with Dwell editor-in-chief, Amanda Dameron.
A number of other innovative and contemporary furniture offerings from Artifort will be on display in the booth:
Reflex Embrace is part of Toine van den Heuvel’s Reflex sofa system. It features a high back, available in four heights, that creates privacy while the upholstery muffles and softens noise. It is also available with a tablet table, making this sofa the perfect place to concentrate or collaborate. To top it all off, the sofa is 100% recyclable.
T 905 Coffee Table is the almost inseparable pairing to Artifort's 905 comfort sofas. Ultra-minimalist in design, the table has a chrome base, matching that of the sofas. The tabletop, in natural-stained oak wood, can provide a stark material contrast, or blend more seamlessly into a modern setting with black or white lacquer.
Boson Low Coffee Table designed by the prolific French designer Patrick Norguet is inspired by the original 1960s theories surrounding the Higgs Boson. The design strikes a balance between substance and weightlessness, resulting in a simple yet compelling form that retains full functionality.
Founded in 1992, M2L has gained an internationally recognized reputation for presenting fresh and iconic modern design solutions to the American A&D community. M2L has introduced a myriad of iconic designers that include Josef Hoffmann, Eileen Gray, Alvar Aalto, Walter Gropius, Eero Aarnio and Pierre Paulin as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. M2L products can be seen on their website as well as in their three showrooms: 135 Madison Avenue, NYC 10016; 3334 Cady's Alley, Washington, DC 20007; and 104 Boylston Street Boston, MA 02116. For more information, contact them at 800-319-8222.
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Media Contact: Novità Communications
Kristin Coleman / Sevan Gatsby