New York, NY (May 2010) For the past 20 years, M2L has delivered the best in contemporary European design to the American market. Fittingly, during the 2010 edition of ICFF, the company will turn the spotlight on Germany and its major contributions to the interior design field. Launching at M2L’s Genuine German Design event on May 17 (6-8pm), the new showroom will feature a retrospective on established collections from Walter Knoll, a pop-up shop of e15 furniture and a mock-up of seating that KFF manufactured specifically for the General Assembly at the United Nations.
New introductions that M2L will be showing during New York Design Week include:
CT08 VIER is a smart, symmetrical and stylish table designed by Philipp Mainzer. Composed of four slabs of 10 mm thick solid colored tempered glass in dark blue or smoke grey, it can serve as a side table, storage unit or bedside table.
CH04 HOUDINI is a new chair family developed by contemporary German designer Stefan Diez to perfectly complement all e15 tables. It’s distinctive silhouette and pared down proportions result in a modern yet timeless wooden chair fitting for residential and contract settings. It is available as a side chair or chair with armrests in oak veneered plywood in clear, jet black, signal white and traffic grey lacquered finishes as well as custom colors.
TA17 LONDON is Philipp Mainzer’s contemporary interpretation of the classic TA04 BIGFOOT. Designed without a frame, it’s tabletop and legs are made from 60 mm thick oiled solid oak with filled-in cracks, resulting in a balanced yet striking harmony of proportions. It is especially suited as a dining table.
SF05 BESS is a two-seater sofa with an upholstered seat and flexible oak-veneered plywood back designed by Stefan Diez. The high-grade upholstery consists of a body of NO SAG-springs and a well-balanced combination of foam material. With its two available seating depths (22” and 34”), the sofa is well suited for both private and contract interiors.
EC02 BESSY, designed by Stefan Diez, is a space-saving lounge chair reminiscent of a cocktail lounger. Made from flexible oak veneered plywood, it has a comfortable high back and round upholstered seat, making it suitable for private use as well as in hotel lobbies and bars. BESSY is also available as a stool without a backrest.
EC03 EUGENE is a generously proportioned lounge chair designed by Stefan Diez. Made from flexible oak-veneered lacquered plywood, it features a high back, deep seat shell and sloped back legs. Its round, bent wooden back offers ample comfort without padding.
ST10 JEAN is a bar stool designed by Stefan Diez with a circumferential brim, which provides comfort and support when seated. Between the front two legs runs a cross beam with an embedded plastic profile, which acts as a foot rest and gives the stool stability. It is made from oak-veneered lacquered plywood and available in two heights that make it suitable for contract as well as private use at a kitchen counter.
Black Series is a special edition of classic Walter Knoll products including the 369 chair, Fabricius, MYchair, Vostra and Turtle – all reinterpreted in black. Matching glass tables are also available.
Prime Time is a sofa designed by EOOS that is both lightweight and opulent to look at. Comprised of a range of variants (individual, add-on and corner solutions), it just takes two easy steps to swivel into the récamière.
Living Landscape 740, designed by EOOS, combines exceptional comfort, craftsmanship and aesthetics. Precise seams draw the contours of the upholstery while the ultra-soft cushions create an inviting display. For varying perspectives, the 740 line also comes with corner elements that can be turned and striking easy chairs, inviting chaise lounges and footstools round off the extendible range.
Soft Low is a padded easy chair that combines sculptural appeal with unbelievable coziness. Designed by Mika Tolvanen, it has a wooden frame and foam body and is available in two sizes with matching ottomans.
FM chair is an easy chair designed by formmodul. The outside is characterized by the specifically designed space dividing the seat from the back while the inside surfaces are turned toward the user to ensure optimal comfort. It has a round tubular steel frame and upholstered seat, backrest and sides.
Founded in 1992, the M2L Collection imports authorized and licensed modern design from Europe and features iconic designers that include: Josef Hoffmann, Eileen Gray, Walter Gropius, Marcel Breuer and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrik Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. The M2L Collection is available through the website as well as three stunning showrooms: 215 East 58th Street, NYC 10022, 3334 Cady's Alley, Washington DC 20007 and 104 Boylston Street Boston, MA 02116. For more information, contact them at 800-319-8222 or visit www.m2lcollection.com.
# # #
Students Across the Country Vie for $8,500 in Scholarship Awards
(New York – April 2010) For the past twenty years, M2L (www.m2lcollection.com) – a furniture importer and distributor specializing in European design – has been dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. Committed to promoting the value of genuine design, M2L is pleased to announce the winners of the second annual Genuine Design Competition, developed in conjunction with Ruth Lynford, founder of NY Eleven. After reviewing student video submissions from across the country, M2L awarded four students with $8500 in scholarships and two students with honorable mentions for the most compelling Public Service Announcements on the topic of genuine design.
Michael Manes, founder of M2L, launched the Genuine Design website (www.genuinedesign.com) 10 years ago as a vehicle to promote authenticity in the modern furniture profession. Cultural acceptance of knockoffs erodes the legal concept of intellectual property and destroys entire industries, yet reproductions of 20th century furniture are still commonplace and continue to elude many intelligent consumers and even the occasional design buff. Passionate about this issue, M2L partnered with NY Eleven to create the Genuine Design Scholarship to educate students about knockoffs and their harmful impact on the design industry.
The 2010 Genuine Design Competition was open to design students across the country and based around the concept of a Public Service Announcement. Students were asked to create original, short videos (1-3 minutes long) on the topic of genuine design and why furniture designers deserve the right to copyright and protect their work against knockoffs. Entries were reviewed by a jury of distinguished design journalists and professionals including: David McFadden, curator, Museum of Arts and Design; Laurel Petriello, web editor, Interior Design; Nicole Haddad, design editor, New York Spaces; and Karen Shalett, editor in chief, DC Modern Luxury. The judges based their decisions on the level of creativity, originality, and impact of the message presented in the video.
The first-prize winner and recipient of the $3,500 scholarship award, Katherine Dabkowski, is an Interior Design student at Arizona State University. Her impactful PSA discusses intellectual property and the various moral and legal issues associated with unauthorized reproductions from trademark infringement to deceptive advertising. The judges were impressed with her message that stresses the importance of buying from authorized dealers and the call to action for both designers and clients to be responsible and conduct research before making important design buying decisions. www.youtube.com/watch?v=ngFqIJSuDmc
Second-prize winner Sarah Muchow is an Interior Design major at the New York School of Interior Design and was selected to receive the $2,500 scholarship. Her video draws thoughtful parallels between the rights of recording artists and the rights of furniture designers and licensed manufacturers. The judges were drawn to her personal narrative that utilizes freehand sketches, internet shopping, and the pages of a design history book. www.youtube.com/watch?v=RCF5KrfK3cg
Marita Montes, studying Interior Design at the Fashion Institute of Technology in New York, won third prize and the $1,500 scholarship award. She produced a clever movie trailer about furniture coming to New York to stand up for their intellectual property rights. According to the judges, it was clear that Montes spent many hours shooting the “Genuine Design” trailer, which incorporated film footage from various locations around the city as well as clips of “witness testimony” for their anticipated arrival. www.youtube.com/watch?v=MD2Zw9dg7WY
Fourth prize recipient, Stuart Fingerhut, was honored with the fourth prize and a $1,000 scholarship check. An Environmental Design student at the Art Center College of Design in Los Angeles, CA, Fingerhut took a more philosophical approach, comparing modern furniture design to a dog’s pedigree. He explained that furniture sold as a reproduction deliberately infringe on registered trademarks and no matter how similar they look to the real thing, they fall short when looking at the details. www.youtube.com/watch?v=iZjzyBUcBhY
M2l also awarded Honorable Mentions to Kyla Pellicani, an Interior Design student at the New York School of Interior Design, and Typhanie Peterson, who is studying Interior Design at Rhodec International in Tustin Ranch, CA. To view their videos, visit:
The results of the 2010 Genuine Design Competition were officially announced at an event at M2l’s new Madison Avenue showroom in NYC on Wednesday, April 21, 2010 where the winners were presented with their scholarship awards. For more information or to view the finalists’ videos, visit: blog.genuinedesign.com/
(New York – January 2010) For the past twenty years, M2L – a furniture importer and distributor specializing in European design – has been dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. In addition to promoting and protecting design authenticity through its sister site, GenuineDesign.com, M2L is pleased to announce the second edition of its Genuine Design Competition. Developed in conjunction with Ruth Lynford, founder of NY Eleven, to educate students and the public about knockoffs and their harmful impact on the design industry, M2L will award $8,500 in scholarships to the top student entries.
Michael Manes, the founder of M2L, developed the Genuine Design campaign to serve as a design industry watchdog. According to Manes, “Intellectual property isn’t protected in the realm of furniture and design like it is in other industries.” Adding, “The next generation of designers will be forced into other professions if their earning ability is destroyed by rampant counterfeiting.” Whether informing consumers how to avoid fraud or teaching designers the difference between inspiration and imitation, M2L believes it all begins with education.
Fittingly, the 2010 M2L Genuine Design Competition is based around the concept of a Public Service Announcement. Students are asked to create a 1-3 minute video on the topic of genuine design and why furniture designers deserve the right to copyright and protect their work against knockoffs. Entrants must currently be enrolled as an undergraduate or graduate student at an accredited university in the U.S. and pursuing a degree in a design-related field. Additional background information and an entry form are available on HYPERLINK "http://www.genuinedesign.com" www.genuinedesign.com. The deadline for submission is March 5, 2010.
All of the students’ videos will be posted on the Genuine Design website and reviewed by a jury of top design journalists including: Sarah Rich, senior editor, Dwell; Laurel Petriello, web editor, Interior Design; Nicole Haddad, design editor, New York Spaces; and Karen Shalett, editor in chief, DC Modern Luxury. Judging will be based on originality, quality of content and impact of message. Four winners will be selected to receive scholarships of $3500, $2500, $1500 and $1000, respectively. The winners will be announced at the end of March and honored at an event in M2L’s new Manhattan showroom.
Founded in 1992, M2L distributes authorized and licensed modern designs from Europe. M2L has introduced a myriad of iconic designers to the American market, that include: Josef Hoffmann, Eileen Gray, Walter Gropius, Eero Aarino and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more. M2L products can be seen on their website as well as their three showrooms: 215 East 58th Street, NYC 10022, 3334 Cady's Alley, Washington DC 20007 and 104 Boylston Street Boston, MA 02116. For more information, contact them at 800-319-8222 or visit www.m2lcollection.com.
About New York Eleven
Founded by Ruth Lynford, New York Eleven is a collaboration of New York State educational institutions offering four-year programs in interior design. Its goal is to raise awareness of the complexity and responsibility of the Interior Design profession. Each year, participating schools exhibit their thesis projects at the Legislative Building in Albany, New York as well as in New York City, which provides an opportunity for industry partners, designers and future designers to meet.
# # #
Purveyor of Modern 20th Century Design Moves to Madison Avenue
(New York, NY – February 2010) For the past 20 years, M2L has built a thriving business bringing genuine modern furniture design to the American market. Carrying only licensed and authorized pieces from venerable designers such as Eileen Gray, Josef Hoffmann and Pierre Paulin, and being part of such prestigious projects as the United Nations, Goldman Sachs, and Ogilvy & Mather, the design and architectural communities have come to rely on M2L for finding and sourcing truly iconic design solutions for any project. Now the caliber of the company’s reputation is matched with an equally impressive flagship showroom on Madison Avenue in New York City.
After 10 years perched on the second floor of 215 E. 58th Street in Manhattan, Michael Manes, founder of M2L, wanted a space to mirror the success of his multi-million dollar company. Hoping to complement its beautiful showrooms in DC and Boston, it took nearly two years to find the perfect match. M2L’s new home resides in an immaculate prewar building at 135 Madison Avenue (between 31st and 32nd Streets). According to Manes, “I instantly fell in love with its very Milano feel.”
Naturally, Manes phoned New York-based architects Gerner Kronick + Valcarcel (GKV) to design the new space. With a relationship dating back 15 years, the long-time collaborators were also responsible for the layout of M2L’s two previous showrooms on 58th Street and the D&D Building. When explaining the concept behind the new showroom, Richard Kronick, the principal of GKV, noted, “We opted to keep the space raw but refurbish everything with a strong industrial vernacular.” The open loft space features the original dark hardwood floors, exposed ductwork, and white walls. Having floor to ceiling windows, the space is flooded with natural light, resulting in beautiful modern furniture vignettes that illuminate in the space.
Project: United Nations General Assembly Hall (temporary site)
Due to the proximity of the United Nations to the East River in New York City, nearly all of the original buildings – internally as well as externally – are in need of serious rehabilitation. However, since the General Assembly is required to meet on-site while the original hall is being refurbished, the United Nations built a temporary swing building.
In spring of 2009, the United Nations approached the internationally renowned architectural firm, HLW, and requested a seating and communications solution for the new temporary site. Since they preferred a European vendor, HLW then turned to M2L, who is known for delivering the best in contemporary European design. Based on M2L’s reputation for dependability, integrity, and consistency, they trusted the company to handle a contract job of this magnitude.
In May 2009, M2L received the drawing from HLW and presented it to a few of their manufacturers to see how they would solve the problem. The best response came from the German manufacturer, KFF, who designed a solution-oriented product for the General Assembly. Featuring a cluster of four KFF Unit chairs attached to a custom-made beam, it serves as a communications bench where representatives can easily plug in and hear the interpreter. It was also designed specifically for Bosch technology.
KFF created the mock-up in just four weeks, which required very little modification. By late July 2009, the United Nations placed an order for 1,000 Unit chairs and 250 beams. The project had an incredibly quick turn around.