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Designed 2021

Lightness redefined. Aloa is a simple and elegant family of chairs and bar stools with an upholstered seat and back, supported by a graphic metal frame. Highly comfortable, Aloa fits perfectly around a dining table, at a restaurant or a meeting setting at the office.

The inspiration lies in an interplay between soft and solid materials. ‘The metal backrest is pressed into the soft, supportive back cushion, creating an intriguing image which is similar to pushing the two elements into each other. Visualizing both structure and comfort at the same time,’ explains designer Khodi Feiz. ‘The back support cradles the backrest, and in turn the chair cradles the user.’

‘Composed of minimal elements, Aloa exudes lightness and a timeless expression. In addition, the duality of upholstery and frame accommodates a wide variety of interior styles, and makes available a wide range of upholstery and powder coating options. All in all, Aloa is perfectly for personalization.’

The Aloa program consists of a chair, a chair with armrest and three bar stools with a fixed seat height (62, 72 or 82 cm). Excellent comfort thanks to the combination of high-quality cushion foam and a perfectly positioned supportive back cushion.

Extensive program of colors and fabrics, both in fabric and leather. Duo-upholstery is an option, with the seat and backrest in different colors. Alternatively, the inner and outer surface can be upholstered in different colors.

Material base
Tubular frame and four-legged base finished in powder coating.

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Measurements:Show Metric
Dimensions (imperial)
Chair without armrests:
H 30.7 x W 22.44 inches Seat: H 18.9 x D 18.9 inches
Chair with armrests:
H 30.7 x W 22.44 inches Seat: H 20.87 x D 20.87 inches
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Khodi Feiz is an industrial designer who was born in Iran and grew up in the USA. A graduate of Syracuse University, he moved to the Netherlands in 1990 to work for Philips Design. In 1998, he founded Feiz Design Studio together with graphic designer Anneko Feiz-van Dorssen, where they specialize in the fields of product design, furniture design, graphic design, and strategic design for companies such as Alessi, Artifort, Herman Miller, Offecct, Nike and Nokia.

Feiz's work has received numerous awards and has been featured in exhibitions and publications worldwide. The overriding inspirations for Feiz’s work can be summed up by: Clarity, concept and context.
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