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Designed 1970/2008/2016

Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional houses in the world, and in the important museums around the globe. We’re talking about Bocca, the famous red sofa shaped as giant lips.

Getting their inspiration from the 1935 Portrait of Mae West by surreal artist Dalì, as well as from the hot red lips of Hollywood stars, Studio 65 architects achieved a masterpiece destined to become an object of cult. Pop DNA, a sensual and provocative soul, feminine and elegant aspect. Bocca is among the most sought-after, loved, and imitated products of home furniture. The 1970 original is exclusively by Gufram.

Since 2008 Bocca comes in two new versions: Dark Lady e Pink Lady. The first - rebellious, all black and with an oversize piercing - is the transgressive interpretation, with a marked gothic inclination. Voluptuous and of great impact, Dark lady shows its rock spirit.

The other version, Pink Lady, comes with a new lipstick of a more glamorous and fashionable colour - fuchsia - which makes it a settee that is even more the object of talk; the ideal setting for a spectacular glittery modernity.

To celebrate its first 50 years of work in 2016, Gufram introduces a special limited series of only fifty Bocca sofas. Retaining its iconic shape, inspired by the red lips of the Hollywood divas, this new GOLD edition emphasizes the brand’s important landmark, and enriches even further an object welcomed into the most beautiful homes and most important museums in the world.

Couch in soft polyurethane upholstered with fabric. *Dark Lady has a removable piercing of chromed metal.

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It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello, and Paolo Rondelli.

Studio 65 played an important role in the Radical movement in Italian design in 1960-70s. Some of the most famous products designed by them is the Bocca sofa and Capitello chair. Other notable projects include the Leonardo sofa, which became one of the icons of the Radical Design movement, interior design of the Casa Canella apartment, the Palladian Villa, as well as the Barbarella night club. Other members of the Radical design movement from Turin were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello, and Piero Gilardi.

Towards the end of the seventies the collective broke up and Audrito and Sampanitou - keeping the name Studio 65 - started an Architectural and design activity base in Arab countries, in parallel with a work of re-edition, rediscovery and contamination of some of the most iconic pieces of their production and creation of unique pieces, often produced in collaboration with iconic Made in Italy companies such as Gufram and Savio Firmino. Currently the firm has offices in Turin, Jeddah, Riyad and Bali.

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